THE JOURNAL

News

News, drops, behind the scenes, and a peek inside the shop.

What Is Cottagecore Fashion?

by sweetpuddlejumpers@hotmail.com User

What Is Cottagecore Fashion?

If you've ever admired a flowy floral dress, a cozy knit sweater, or an outfit that looks like it belongs in a storybook meadow, then you've...

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Add a Little Western Flare

by sweetpuddlejumpers@hotmail.com User

Add a Little Western Flare

Let's be honest—western style never really goes out of fashion. It simply evolves, finding its way into our wardrobes season after season. Whether you're a full-on...

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Dressy or Casual—We've Got It All

by sweetpuddlejumpers@hotmail.com User

Dressy or Casual—We've Got It All

One of the best things about fashion is having options. Some days call for a relaxed, casual look, while other days have you reaching for something...

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Timeless Power of a Classic

by sweetpuddlejumpers@hotmail.com User

Timeless Power of a Classic

Trends come and go, but some pieces never lose their place in our closets. A classic black or white blouse is one of those wardrobe essentials...

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Casual Outfit Days Done Right

by sweetpuddlejumpers@hotmail.com User

Casual Outfit Days Done Right

Some days call for getting dressed up, and other days call for comfort without sacrificing style. That's where a casual outfit like this comes in. One...

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Denim for days

by sweetpuddlejumpers@hotmail.com User

Denim for days

Denim on Denim: The Timeless Trend That Never Goes Out of Style If there's one fashion trend that continues to reinvent itself year after year, it's...

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Background about SPJ

by sweetpuddlejumpers@hotmail.com User

Background about SPJ

Hi, I’m Renee 🤍 I was born and raised in Sheldon, Iowa—a small town in northwest Iowa surrounded by cornfields in the summer and snow-covered roads...

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Mixing New + Pre-Loved Pieces

by sweetpuddlejumpers@hotmail.com User

Mixing New + Pre-Loved Pieces

Why Mixing New + Pre-Loved Fashion Is the Future of Boutique Style There’s something special about finding a piece that feels uniquely you. Maybe it’s a...

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A Day in the Life of a Boutique Owner

by sweetpuddlejumpers@hotmail.com User

A Day in the Life of a Boutique Owner

Running a boutique is definitely not as glamorous as social media sometimes makes it look… but honestly, I wouldn’t trade it for anything. My mornings usually...

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