Hand picked weekly
Fresh trends arrive every week, hand picked so the rack always feels new.
OUR STORY
Family owned. NW Iowa proud. Over a decade of dressing real women in cute, comfy, on trend pieces, from newborn through 3X. And now, we do not just carry NEW Women's & Girls Apparel...we also carry Pre-Loved Women's Apparel. A little something for EVERYONE here at SPJ.
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MEET SPJ
SPJ Boutique began as a small boutique in 2013 right here in Sheldon, Iowa. What started as a cozy small shop filled with newborn and kids outfits has grown into a full lifestyle boutique serving women in sizes XS through 3X, while still keeping a special place for the little ones who inspired it all.
Over the years, a lot has changed. We've moved buildings, expanded our offerings, and refined what makes it onto our racks.
We're still family-owned.
We're still proudly rooted in Sheldon.
And we're still hand-selecting every single piece that comes through our doors.
Our goal is simple: help women from Sheldon to Sioux Falls, Spencer to Worthington, and everywhere in between find styles they love without having to drive hours to shop a big-city boutique.
When you walk through our doors, you'll find carefully curated pieces chosen with real women in mind. We look for styles that are comfortable, flattering, versatile, and easy to wear for everyday life.
SPJ Boutique isn't just about clothing. It's about helping women feel confident, comfortable, and beautiful in whatever season of life they're in. It's about creating a shopping experience that feels welcoming, personal, and fun.
From our family to yours, thank you for supporting a small-town Iowa business and allowing us to continue doing what we love. We're proud of where we started, excited about where we're going, and grateful you're part of the journey.
See you in store or shop online 24/7
WHAT WE BELIEVE
Everything we carry has to pass the same test. Will she feel good in it? If yes, it makes the rack.
Fresh trends arrive every week, hand picked so the rack always feels new.
Cute, on trend pieces at small town prices. No five hour drives to a city boutique needed.
We dress real women, real bodies, real lives. Sizing newborn through 3X under one roof.
Locally run by a family who loves what they do, who they do it for, and where they do it.
THE NEW SPACE
Our newest chapter in 2023, is a space we completely rebuilt and redesigned from the studs out. Every fixture, every fitting room, every corner was thought through with our shoppers in mind. Better lighting for trying things on. More room to wander. A play corner for the little ones so moms can actually shop. And a whole lot more space to grow.
It is the same SPJ feel you have always known, just with breathing room. Come walk through, take your time, and stay awhile.
Visit us in Sheldon, Iowa, or shop the boutique online.